I’ve been building online stores for years.

I’ve worked with Prestashop, WordPress, Shopify… but mostly with Magento, which is my usual battlefield.

I’ve used dozens of frameworks, libraries, tools, and automations that promise magical solutions. And many, many times, I’ve ended up thinking the same thing:

“What promised speed turned out to be just another headache.”

That’s how SoloDani was born.

A space to tell things as they really are. No hype, no empty promises, and no turning every new thing into a so-called revolution.

I’m not an influencer. I’m a developer.

You won’t find 30-second videos here claiming that some AI library will save you weeks of work. I’m not going to recommend frameworks just because they’re trendy either.

I work with code every day. I deal with real projects, real constraints, real clients who need practical solutions, and stores that need to stay up and selling 100% of the time.

And from that experience, I want to share what actually works… and also what ends up complicating things more than helping.

Because while I’m all for using modern tools, I think they’ve become an end in themselves.

These days, if you’re not using the latest JavaScript framework, it feels like your project is already outdated. But in reality, the more layers and unnecessary dependencies you add, the harder it becomes to maintain over time—and the harder it is for developers to truly master the technologies used.
And trust me, a poorly used tool always becomes a real pain.

It’s not about using the latest. It’s about using what really helps.

What will I share here?

• Real-world experiences developing with Magento and other platforms.
• Technical thoughts without the fanboyism.
• Tools I actually use and recommend (and also the ones I’ve dropped).
• Ideas for online stores that want to improve—without relying on miracles.
• AI, without the fairy tales: what’s worth your time, and what’s not.

Who is this blog for?

• Developers who want to do their job well.
• Ecommerce techs tired of “magical” solutions.
• And anyone looking for a realistic view of web development—from the inside.

Why solodani?

Because many times I end up doing it all: development, infrastructure, support, testing… not because I love being a one-man band, but because I like understanding how things work.

And because I believe that with commitment, judgment, and experience, sometimes one person is all it takes to do things right.

If you need someone to help with your store, give you technical advice, or move a project forward—I’m here.

See you in the next post.

— Dani